As soon I was able to finish making and editing our advert, it is important to get an audience comment because it allows us to know what the audience thinks about our advert and we could know the pros and cons of our advert for example 'did they enjoy the advert' this will allow me to know if my advert is appealing and engaging or not and also it will allow me to go an make few changes that will make my advert enjoyable and interesting to watch. The focus group was able to help me gain a lot of feedback from the audience to help know from other people views and I was able to gain different questions from the audience which allowed me to think in dept about my products. Then, I was able to create a survey monkey which was very useful as it allowed me to gain important things from others which makes me know what others things about my product, so I could use my product to match their needs and requirement. The survey monkey had a lot of closed questions which had mainly a yes or no answer from the audience, therefore we could know what they audience specially thing about our product. We were able to gather up a quantitative data which we collected from the focus group, which was very useful as it allowed us to know the reason why those in the focus group answered the way they did, which allow me to gain as much information as possible.
The audience feedback allowed me to see what people loved from the advert we showed them and the reason why the headphones was the best for them. The focus group was aimed more for the older generation as it was set for the intended target audience, in another word the older generation. After showing them few advert, a majority of them said: ‘that they enjoyed watching the advert and will certainly buy this product’, and also most of the younger people on my focus group said that they ‘loved’ the advert. on the other hand, a small majority of people said that the advert did not interested them as it wasn’t their type of advert and product. And they said that they didn’t enjoy the music because it was too loud and energetic, which goes in contrast to what the younger people thought. Similarly, I was able to get a fair feedback for my advert. One of the pros of my advert was that it was very engaging and people said ‘they will purchase my product’’, this was a pro because I know that people are willing to pay for my product due to me presenting a good advert. Additionally, people said that ‘’they enjoyed my advert’’ which is a pro as it means that my advert is interesting and it is eye catching, which makes my advert good.
I believe that the advert was very effective as it was able to engage the audience because it contained entertaining things that made the audience feel interested in watching the advert. On the other hand some may same that my believe is only one sided because I will agree with everything that’s about this product because I want it to sell and be successful. I could improve my advert by taking time to edit my advert and putting each shot correctly and effectively so the audience could understand my advert more properly. Overall, I agree with the result I was able to receive from my questionnaire and my focus group as it help me understand the pros and cons of my advert.
I believe that the advert was technically good because most shot was used effectively and was able to use different camera angles such as long and close up shot which allow my advert to look more effective and engaging and makes it look presentable and the use of tripod made my shot look enjoyable. The shot allowed the audience to understand the moral of the advert and we were able to make it easy to make the audience know what our advert was about as we showed a shot of a student revising in a classroom and different actor putting on a headphone and the music in the background changes from low to loud to signify the logo of the product, which was ‘add a little colour to your life!’ , this will allow the audience to re-think about their life and change things that need to be changed in their life. I believe my feedback was useful to an good extent because the feedback that was made from my focus group would help me improve my advert, as it will help make my advert better. Additionally, their opinion maters to me and is important when trying to improve things in my advert because their opinion would determine whether my advert is best fit in the advert industry or not and would help me know if I am meeting my target audience.
The things that could be changes is the way the shot were arranged together. If I was able to change it, I will change the story line of the advert and make it more specific for the audience to understand, as most of my focus group at one point wasn’t able to understand the plot of my advert as it was a bit confusing and difficult for them to understand. Also, I will try to add more shot to ensure that my advert could be more effective for the audience. Additionally, I will try to reduce the length of the advert, as it a bit long, which will make the audience get bored after watching it for so long, therefore, If I could shorten the length of the advert it will make the audience feel interested in watching my advert.
When I watched my advert, I was able to analyse the result from the audience through their feedback and I was pleased with the feedbacks I got. I believed that I was able to achieve my advert purpose because I was able to please my target audience as my advert was realistic and entertaining due to it being set in a school which made it look real and also it will make the young people feel conformed to the advert as they will feel the need to purchase the advert. Although there are some things that could be improved in my advert like the length of it, I need to cut the length of the advert but on a whole it was good and was able to appeal to the correct target audience.
